Many people rave about the power of stories in writing , but few actually use them. It's more of an afterthought, 'Oh, I'll just sprinkle a story Photo Background Removing later, Bross said. I thought, 'If stories work so well, why not use them as the default? And only delete them if there is a good reason to do so. '' SEO blogger Rob Powell of the Rob Powell Biz blog also argued for storytelling, as long as those stories include character, conflict, and resolution. We've been telling each other stories for hundreds of thousands of years. It's part of our evolution. And that's Photo Background Removing why storytelling is so effective as a writing technique, he said. In the copy you use on a landing page, the persona might be your customer.
Conflict would be the problem she faces. And the resolution would be your product. But Powell added that storytelling can also be about the company or person Photo Background Removing selling the product. In this scenario, the character is you, the conflict is the years of struggle and frustration that you have been through. And resolution is when it all clicked for you... It's a formula you see on many sales and pages. It's a very effective way to position yourself as the solution to your customers' problems. » Powell mentioned that you can see this strategy used by brands like Toms Photo Background Removing Shoes. The biography of founder Blake Mycoskie states: During a trip to Argentina in 2006, Blake witnessed the difficulties faced by children growing up without shoes.
His solution to the problem was simple, yet revolutionary: create a for-profit business that was sustainable and not dependent on donations. Blake's vision Photo Background Removing quickly blossomed into the simple business idea that provided the powerful foundation for Toms. writing toms story formulas Alice Corner, content writer at online infographic creator Venngage, said she's taken it a step further by adopting snark to sell your product in stories. For example, when I share an article I wrote on social media, I would say something like, 'Women in tech don't Photo Background Removing typically hold leadership positions. But at Venngage they do, she said. Obviously, this doesn't work for every business, but if the tone is right for the brand, it can be very effective.