Forum Posts

Arafat Rohman
Apr 13, 2022
In General Discussions
The use of sensory marketing, the olfactory stimulation of wine aroma, to carry out marketing. Product and marketing are two absolutely indispensable components of any company, and the era when product is product and marketing is marketing has long since passed. However, the combination of products and marketing of most companies stays at the initial stage of placing a marketing qr code on the product; listing product information on websites, official accounts and other channels. How to deeply integrate product and marketing? Let's first look at two examples, through which we will talk: product marketing and marketing productization. Product marketing many people worry that the implantation of marketing information in the product will cause users' disgust. How should we choose the method and threshold of implanted marketing in the product? I'm just watching a piece of news. As for it, half-screen special email list network alliance advertisements (baidu's network alliance advertisements will be pushed according to my recent search keywords) the above example is a typical information-traffic website in the pc era using traffic to monetize. Regardless of whether the user can stand it or not, this kind of experience will more or less disgust the user, but we are accustomed to this kind of browsing mode, so it is a big deal. Some people turn a blind eye to these. Now let's think about the process of ordering food on each takeaway app. According to the simplified takeaway ordering service process, the user opens the app, the app locates the user's location, the user selects the appropriate restaurant and food, fills in the relevant information to place an order, and the takeaway brother for food delivery, the product process of the entire food ordering service has been completed. In the era of mobile internet, user experience has been raised to an unprecedented new height, so we can't see advertisements in most of the apps.
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Arafat Rohman
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